Intellidyn Expands Award Winning Lead Incubation Solution, with Cost-per-Funded-Loan Below $100

Lenders use automated, situation-generated and personalized emails to build relationships and convert previously overlooked or cold prospects into funded loans

Intellidyn™ Corporation (www.intellidyn.com) today announced historical results for the Intellidyn Lead Incubation solution. This innovative marketing technique enables lenders and banks to cultivate prospects, prior contacts, or former borrowers and convert previously overlooked or cold prospects into funded loans over time by utilizing automated, situation-generated and personalized, relationship-building emails. Intellidyn’s Lead Incubation helps lenders remain in front of their target prospects un-invasively, by using personalized messages to remain “top of mind” when borrowers are ready to transact. Results from nearly two years of fine-tuning and roll out show that many clients using Intellidyn’s Lead Incubation program are achieving month over month Cost-per-Funded-Loan (CPFL) rates at or below $100, depending on the client offer and situation.

“Intellidyn has been an excellent and knowledgeable partner that brings the experience and expertise to make this Lead Incubation program work in combination with our marketing, sales and operational groups,” said Erica Prowisor, chief marketing officer, ACE Mortgage Funding.

Earlier this year, Intellidyn’s Lead Incubation solution won a Gold Award in MarketingSherpa’s 3rd Annual Email Marketing Awards for “Best Automated Series (Auto Responder) (Consumer)”. Intellidyn is expanding its proven Lead Incubation solution to help banks and lenders to close more prospects in today’s challenging market and achieve significant Cost–per-Funded-Loan (CPFL) results.

“Intellidyn is fortunate to be working with some of the industry’s most forward-thinking lenders and banks. Together with these innovative early adopters, we further fine tuned the capabilities of Intellidyn’s Lead Incubation solution and are now replicating its success across numerous clients. And Intellidyn’s Lead Incubation is now beginning to expand into other markets as well,” says Intellidyn CEO, Peter Harvey.

“There are numerous email platforms on the market today,” adds Harvey. “But what’s driving production performance for lenders and bankers today isn’t just the platform, the video, or the flash. Rather, it’s the ability to create and deliver timely and relevant content that’s circumstantially matched to the prospect, to quickly establish a two-way ‘personalized e-dialogue’ that responds to each click with even more relevant content. Intellidyn’s Lead Incubation solution is truly successful because it consistently builds a relationship that keeps the lender in front of the prospect, ‘being there’ when the prospect is ready to act.”

Intellidyn’s Lead Incubation solution includes a strategic planning session, creation of multiple pathways that reflect the business needs, development and deployment of personalized email creative and messages and ongoing reporting. A typical implementation takes between 60-90 days. For more information, contact Intellidyn at: 866-773-5756, or sales@intellidyn.com, or on the Web at: www.intellidyn.com.

About Intellidyn

Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.